Thursday, April 3, 2008

KIMORA LEE SIMMONS TO BRING NEW 'FABULOSITY' SPORTSWEAR LINE TO JC PENNEYS.

Baby Phat designer Kimora Lee Simmons is launching her own sportswear line for the younger market. The fashionista entrepreneur will be releasing "Fabulosity" through JCPenney in July. The collection which is inspired by her own lifestyle and embodies confidence, beauty and fashion sense all at an affordable price, will feature tees, jeans, hoodies, and skirts, and will retail from $29 to $108.

Simmons, 32, says of her new collection, "I can't wait to bring Fabulosity to the JCPenney Juniors customer! Young teen girls are fabulous and my new collection will further build their confidence as they head back-to-school." The former model continues, "Fabulosity is all about celebrating who you are and your individual greatness - living your dream and being whatever you want to be. This is a great message for your teens - and I am so proud to partner with JCPenney on this collection."
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